Dooseon Jung

Dr. Jung’s research is rooted in understanding the psychology of travel and tourist decision-making. Her past work has explored travel risks, emotional experiences across the travel journey and how media and metaphors shape perceptions of destinations. Building on this foundation, Dr. Jung now focuses on visitor behaviour in the context of sustainability and community well-being. She is particularly interested in how behavioural economics, specifically nudge theory, can be applied in tourism settings to encourage more responsible and reflexive decision-making. Her current projects investigate how small interventions can guide tourists toward environmentally and socially beneficial choices without limiting their freedom. These include designing choice environments that promote low-impact travel, cultural sensitivity and engagement with local communities. Dr. Jung is motivated by the belief that tourism can be a vehicle for positive change, and she integrates this philosophy into her teaching. She encourages students to think critically about the social, psychological and ethical dimensions of tourism marketing and to explore how evidence-based behavioural insights can lead to more regenerative tourism models. | Tourism marketing, destination branding, digital marketing, social media marketing, sustainable tourism, regenerative tourism, nudge theory, behavioural economics in tourism, experiential learning, consumer behaviour, responsible travel, tourism industry partnerships

Dooseon Jung is Assistant Professor at MacEwan University. Their stated interests include Dr. Jung’s research is rooted in understanding the psychology of travel and tourist decision-making. Her past work has explored travel risks, emotional experiences across the travel journey and how media and metaphors shape perceptions of destinations. Building on this foundation, Dr. Jung now focuses on visitor behaviour in the context of sustainability and community well-being. She is particularly interested in how behavioural economics, specifically nudge theory, can be applied in tourism settings to encourage more responsible and reflexive decision-making. Her current projects investigate how small interventions can guide tourists toward environmentally and socially beneficial choices wi. This summary considered all 2 collected sources.